Privacy Policy

Introduction

BetterSense is committed to protecting your privacy. We operate a pricing compliance platform that helps e-commerce brands monitor their product prices across multiple marketplaces in real-time, detect MAP violations, and protect brand value and margins.

Information We Collect

Personal Information

We collect the following personal information:

• Contact details (name, email, company)
• Encrypted account credentials
• Profile data
• Support communications

Business Information

We gather business-related data including:

• Product catalog data including SKUs and MAP pricing
• Marketplace URLs
• Compliance violation records
• Business analytics regarding pricing trends

Technical Information

Automatically collected technical data includes:

• Usage metrics
• Device and browser information
• IP addresses
• Login timestamps
• System logs

Marketplace Data

We collect publicly available marketplace information:

• Publicly-listed product prices across marketplaces
• Stock status
• Seller information
• Historical pricing data

How We Use Your Data

Primary Uses

• Providing monitoring services
• Detecting violations
• Generating compliance reports
• Maintaining accounts

Operational Uses

• Service improvement
• Customer support
• Security
• Legal compliance

Data Sharing Practices

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share information with:

• Cloud infrastructure providers
• Payment processors
• Email services
• Analytics platforms

Legal disclosures and business transfers may occur as exceptions to our standard data sharing practices.

Security & Data Retention

Technical Protections

• Encryption of data in transit and at rest
• Access controls and authentication
• Regular security audits
• Staff training on data protection

Retention Policy

Personal information is retained while accounts remain active. Deleted accounts are purged within 30 days, except where legally required to maintain records.

Your Rights

You have the right to:

• Request access to your data
• Request data portability
• Request correction of your data
• Request deletion of your data (subject to legal constraints)
• Opt-out of marketing communications

Additional Provisions

International Transfers

Your data may be transferred to and processed in countries outside of your jurisdiction. We ensure appropriate safeguards are in place for such transfers.

Children's Privacy

Our services are not offered to children under the age of 18. We do not knowingly collect personal information from children.

Governing Law

This privacy policy is governed by the laws of India.

Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected]